Guangdong AAA Industry Co., Ltd is located in Shunde, Guangdong, which is well-known as China’s kingdom of home appliances production. Being situated near national highway No.105 to the north and joining Beijiao port to the south, it is very convenient for transportation by land or water.
AAA Company is a manufacturer that has specialized in the production of household electrical appliances for a period of 12 years, focusing on the production of mid-and-high-grade electric fans, electric cookers and electric hotpots.
Public appraisal has led to the company being selected as "an advanced private enterprise", "an enterprise that abides by contracts and keeps its word", and a council member of Guangdong Quality (a magazine); it has also the honor of achieving the title of "Chinese brand-name and quality products", and gained a gold medal at China’s Home Appliances Exposition.
The company has a modern office building with all necessary functions, inside which there are specialized office areas, conference rooms, product demonstration halls, discussion rooms, recreational halls and more. The large factory building occupies an area of over 20,000sq m, and the spacious warehouses contain more than 200 pieces/sets of new-style mechanical equipment.
The company now has more than 1,500 employees, working in an assembler, injection molding workshops, an electrical motors factory, an electronics factory, a punch factory and a hood factory, etc. It has a capacity of manufacturing over 5 million sets of products yearly.
The assembler owns a total of 12 automatic flow production lines, 26 sets of auto-testing equipment and the electric cooker auto-cooling system, which has a daily output of no less than 15,000 sets; the daily yield of the electric motor workshops can reach 10,000 sets.
The company has achieved ISO9001-2000 international quality management system certification and has obtained the right to engage in import and export independently as one of China’s manufacturers. It has a production-for-export permit for machinery and electrical appliances and has also acquired foreign and domestic product certificates such as the CCC/CE/UL/GS/CB. The People’s Insurance Company of China has underwritten all of its products. It has established the Dier International (Hong Kong) Co., Ltd, and also set up AAA No.1 branch (International Sales Department) in Mainland China which is responsible for overseas business.
Currently, products made by the company are selling in large amounts to many nations and regions around the globe such as the USA, Canada, UK, France, Germany, Hong Kong, Singapore, Malaysia, Indonesia, Iran, Sri Lanka, Egypt and Dominica.
Whilst continuing to expand, the company has applied the advanced ERP management system to also devote time to inside management and product quality management.
High quality, high-efficiency combined with low-costs forms the foundation for a profit creating enterprise, and is also the key for survival and growth.
Quality control is the focus for the corporate inside management. To better control the quality of products, the company is staffed with IQC, IPQC, FQC, OQC and QA. Quality control not only focuses on incoming materials and the examination of the production flow, but also places emphasis on improving and uplifting quality. The company has deployed a number of sets of fully automatic computer micro-electronic testing systems and safety testing instruments, and thus the whole process of production can embody the management guideline: "prevention is our top priority"; by adopting this control method unqualified products are nipped in the bud and the company has basically accomplished zero-deficiency in relation to its product quality.
During the course of examination of incoming materials, all major components and parts like electric warming trays, magnetic steel temperature limiters and double metal sheets must undergo complete testing. Other raw materials will go through sampling checks, and there is a guarantee that all raw materials entering the warehouses will have an acceptance rate exceeding 96%.
During routine manufacturing, IPQC must implement complete monitoring on the first set of products, including product characteristics, interior structure and parts and components and so on. Afterwards a random circuit examination follows, during which the operator is required to immediately stop the function when abnormal phenomena appear, and take corrective countermeasures until any breakdown is fixed.
Key control point targeting has been implemented, to take on emphatic monitoring, thus avoiding the creation of defective items.
For the examination of ex-works finished products, OQC will check on the packing, appearance requirements, mechanical characteristics, safety functions and installation structures of the products by way of complete sampling tests and a serial type test. Only products that pass this examination will leave the factory. When products fail to meet the required standard, the Quality Control Department will analyze and diagnose them, and draw up appropriate proposals for correction to avoid similar problems recurring.
Thanks to fine quality control systems and effective control measures, the quality of products made by the company is fully guaranteed. This will fulfill the operational concept of "sustainable uplifting".
The Tech Development Department is one of eight departments in the company. It boasts over 30 engineering technicians and is mainly responsible for the maintenance and perfection of the corporate quality control systems, product quality planning and the design and development of new products. Of these, there are designated staff who separately control the maintenance of quality control systems, the mapping out of quality goals, the design of appearances, the design of interior structures, the design of electronic circuits and packaging.
Based on the different products of the company, the Tech Development Department has drawn up separately a series of processing technique documents such as a Processing Technique Flow Chart and Operational Guidebook for electric fans, electric cookers and electric hotpots. In these there are stringent requirements for operational procedures, operational methods, tech specifications as well as key attention points, and there are detailed instructions on key parts and components as well as key posts; there are also strict requirements on examination standards, procedures, methods, programs, sampling plans and product properties. Products and labor are thus uniform and standardized.
All during the process of the designing and developing of products, we uphold the guideline of "low cost, high quality". Engineering staff from the Tech Development Department will, in accordance with customer and market information, make an initial plan on the appearances, texture of materials, inner functions and specifications of or for the products and in line with this plan, make a design on the appearance standard and interior structures. Following this they undertake a process of strict proof, appraisal, certification and confirmation for the appearance and interior structures of different products, and finally create a development cycle plan, to make sure that the product development plan can be completed on schedule and to the required standard.
Thanks to the tech development management system and high quality research and development groups, the renewal rate of our products has achieved over 90% annually. More than 4 million sets of products manufactured yearly by the company are reaching every corner worldwide with their superior quality and fine credibility.
The electric motor is the heart of a fan and determines the lifespan of a fan. The electric motors with the brand name AAA are all made with choice high-order materials, have high quality workmanship, and have a lifespan of over 3 years with normal use.
In the course of choosing materials, the electric motors of AAA electric fans adopt high-intensity double-layer insulation polyester enamel-insulated wires, and Pumaweike lubricating grease, to enable the motors to have a longer lifespan; they utilize self-oiling bearings, to make the motors quieter, and have a longer durability; ultra-temperature protection and control devices are also used to give a greater safety factor.
The development of all types of new electric motors undergo many integral function tests such as wind speed, winding temperature-rising and mechanical characteristics. Only when they are confirmed faultless, can they be put into production.
For the manufacture of electric motor winding an imported microcomputer control system is adopted, to make the winding more accurate and more efficient.
Embedding wires on the windings, a meticulous hand operation, highlights the delicacy and perfection of the products.
To make sure that the electric motors have a reliable function, during the manufacturing process, the finished and semi-finished products all go through a series of structure and character tests.
Material-choosing and tech requirements for electric cookers and electric hotpots has a direct impact on their lifespan and safety function. Materials chosen for electric cookers and electric hotpots with a brand name of AAA adopt a superior-quality aluminum alloy liner and super anti-adhesive coating. This ensure that the liner is less likely to distort, will be more firm and durable and easier to clean. The plastic outer shells adopt high-temperature-proof and high-glossy PP plastics, which makes the appearance of the products more attractive, and the products safer to use (temperature-proof exceeding 135℃). Interior arrangements adopt double-layer high-temperature-proof fluorine plastic lead, fine micro-motion switches, ultra-temperature protection devices, thus creating a longer lifespan and a higher safety property.
During the manufacturing stage of the electric cookers and hotpots, auto-cooling systems are adopted, and by using fully automatic computer micro-electronic testing systems, specified testing programs for each product undergo such tests as ground resistance, heat protection, heat resistance, power, electric current leakage and electric intensity. The product quality is thus sufficiently guaranteed.
We describe the human resources management as "a three-tier pyramid" in the following order from bottom to top: personnel satisfaction, customer satisfaction and social responsibilities. A great deal comes from personnel satisfaction, and we promote a warm and fragrant culture for the process with more praise, more commendation and more encouragement. With less criticizing, less complaining and less scolding, we aim to create an environment of mutual respect and trust, in a bid to make sure that the corporate staff can be happy in their daily work because their efforts are the decisive factor in the whole process.
The key is that we handle the first tier of the pyramid well, that is, raise personnel satisfaction, for personnel satisfaction is directly proportional to corporate growth. The staff want a good feeling about the enterprise; they need a fine corporate culture and management concept; they want a stage and space to give full play to their talent; moreover, they want high mental satisfaction, so others appreciate them. All of this, can be obtained and enjoyed by AAA staff.
Some argue that a material incentive is not the most inspirational; only fulfilling a vision and fulfilling results can spark the ardor to forge ahead boldly. We do not adopt the method of Bole (a man in the Chou Dynasty) who examined the qualities of horses, but instead a host of horses galloping, and so let the steeds rise from obscurity. AAA staff reckon that it is a mistake to make no attributes, and they shall just know about the result other than ask the reason; although you have contributed a lot in the past, and you are far senior, yet if you do not focus on advancing, or your action is slower than others, there is likelihood that you may be eliminated by your work team. AAA staff have no concept of stopping at a set time, having fulfilling work in their own tasks, for the most successful people are not those who run fastest, but those who hang on to the last minute.
Greater success for AAA staff relies on the fact is that the company possesses a set of mature human resources management systems, for assessing and evaluating the performance of each of its staff. Let them know if he or she is doing well at any given moment. The company undertakes self-help management, goal management, through data analysis and summing-up, to find the gap in individual goals. Those who can’t achieve their goals are ineligible, only those who exceed at their goals are eligible; by so doing, the staff creativity and ability in problem-solving will be inspired.
AAA staff love life in the work team, and passion in a team brings us endless strength; the tale about a wild goose is in the innermost heart of AAA staff, and this can best mirror the quintessence of AAA staff work team cooperative spirits. In this company, there is no difference between a high-profile post or a low-level position, but only difference in division of labor, and to achieve a shared goal, different people take on different roles. One shall share results of labor with other members of the team, while undertaking all responsibilities personally.
AAA staff regard commitments as more important than their own lives. Only if there is integrity and credibility, can there be a good image, nothing exists if there is no credibility or integrity. Integrity and credibility have brought myriad commercial opportunities to AAA.
Due to fine management concepts and a corporate culture, AAA staff have been well coordinated. They walk in parallel with corporate growth, a simultaneously expanding multitude of force, laying a firm foundation for AAA to soar once again.
Management means administering and governing and must be based on man, thus at the final analysis, management of staff satisfaction is paramount. Our staff are full of self-confidence and passion. The inevitable result is a bigger and stronger AAA.
We not only think, but we do — to beat a drum with a hammer thousands of times is inferior to one big bang; shining with boundless brilliance is not as clear as one light in the darkness.
The company owns an international sales team with "integrity and credibility as its basis" and "service as its goal". Always put customer needs and serving customers first. Based on the marketing concept of "honest cooperation and common development", and including new and old customers around the globe, the company is committed to contributing more "AAA" products to the world. AAA will set higher standards in the world of small-sized home appliances.
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